Services: organising your content

Add page posts for each service you offer. If you run a few services under several different areas, use a listing page to gather each group of services together.

Create and link to a referral or inquiry form if you want to provide an easy way for site visitors to get in touch about your services – or even to sign up.

Content tips

Use short descriptive titles so that services can be universally understood, especially by new website users, rather than project names that won’t mean much to them. You can always talk about branded services or project areas in the content on the page.

Although you’ll probably need to provide some practical information, focus on the benefits (what people get from the service) instead of a dry description of what you offer. A simple quote (it’s easy to add the blockquote style) from someone who has benefited might be the key to convincing a visitor to sign up.

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